Plastic pollution is one of the biggest environmental crises affecting our planet. While we continue to reduce our plastic consumption and introduce more recyclable and reusable packaging solutions, our brands are turning plastic neutral by recovering and recycling as much (or more) plastic from the environment than they use.  

In September 2020, Myvegan became the world’s first plastic neutral sports nutrition brand through a partnership with rePurpose Global, a company working to reduce the amount of plastic waste ending up in our oceans and landfill. With each sale of a Myvegan product, a percentage of the profit goes towards vetted programmes across the world, funding the removal and recovery of nature-bound plastic and providing safe work and ethical wages for waste collectors living in often marginalised communities. The collected plastic is processed and reused, building a more circular economy, reducing the need for virgin plastics and helping to protect the planet for the future.  

Following Myvegan’s lead, THG brands Ameliorate, Mama Mio, Mio Skincare and Myvitamins also became certified plastic neutral brands in 2021 via rePurpose Global. The next step is to measure and offset the plastic footprints of the remaining THG brands while the business continues to progress packaging development and innovations in recycling.